Master data is the foundational strength of an enterprise Reporting, transactional data, conditional master data, conditional master data, master data, reference data.
It’s the data representing high value business entities or concepts Products / services, Customers, Locations, Employees, Vendors and used to represent things of importance to the business when recording transactions/ events.
IPEX provides this service such as business intelligence without accuracies and consistency avoiding Duplicates like silos of information; for example, Multiple locations, describing the same and entity differently. We fight with N processes for data management and external/internal mismatch.